*Winner of Brandcenter’s Sprint 2026!

Brief was to create a social campaign that highlighted Chewy’s new 24/7 vet in one week.

Social

Social Game

Test your pet knowledge.

Chewy Check

Kind of like Grammarly. Chewy’s PetMD verifies information found on social media.

Chewy Box Stunts

How the campaign grabs attention IRL, and inevitably, on social.

Activities

How pet parents can interact with Chewy and post about their adventures.

Grab a map and explore the Big 🍎 with your best friend.

And every pet parent loves a good photoshoot!

Art Directors: Lorna Graham, Zofia Farley

Copywriter: Arianna Stewart

Strategist: Ivana Wade

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