Cracker Barrel

After Cracker Barrel released its new “modern” logo without Uncle Herschel, he decided to strike out on his own. So, we watched him go on a road trip with America’s favorite brands. Then, we lured him back with a pay raise.

PARTNERS:

Art Director: Ben Crispin

Art Director: Jack Sample

Strategist: Kathleen Firment

CAMPAIGN

Everyone hated it because they got rid of the old man.

And, Uncle Herschel felt pretty slighted himself.

So he set out to show Cracker Barrel his value.

Uncle Herschel teams up with Buc-ee’s

And with the National Park Service

America’s favorite road trip snack

And we can’t forget Motel 6

Cracker Barrel sees the outpour of support for Uncle Herschel, and wants to make him feel valued with a pay raise!

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