CHOBANI: A TASTE OF CULTURE
If you eat greek yogurt, you’re getting a lot of culture. Chobani lets you get a taste of culture.
PARTNER:
Art Director: Izzy Pinson
MANIFESTO VIDEO
Ask ten people to define culture, and they’ll give you a hundred different answers.
But if we’re approximating…
12% will say it’s having strong opinions about fonts.
18% think it’s knowing exactly when to leave a party.
21% believe it’s recommending a podcast your friends will listen to.
9% say it’s owning at least one outfit that makes people say, “that’s so you.”
And 40% of these cultured people would say it’s getting a job to fund your best life
So what does this all add up to at the end of the day?
100% of knowing that you’re cultured.
And there’s only one yogurt for people who’re filled with culture.
It’s Chobani.
OOH